TERMIUM Plus^®

Fiche 1,  Justifications,  Anglais

Record number: 1, Textual support number: 1 CONT

Generic advertising campaigns advocating increased consumption not of a particular brand, but of a generic product category, are quite numerous. They may be conducted based on commercial interests of a sector or based on health considerations, like attempts to promote higher consumption of fruit and vegetables.  2, fiche 1, Anglais, - generic%20advertising%20campaign

Fiche 1,  Justifications,  Français

Record number: 1, Textual support number: 1 CONT

Interbev lance sa nouvelle campagne de publicité générique qui vise à redonner à la viande de bœuf sa place dans l'alimentation [...]  2, fiche 1, Français, - campagne%20de%20publicit%C3%A9%20g%C3%A9n%C3%A9rique

Fiche 1,  Justifications,  Espagnol